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May 25, 2012 3:54 PMPublication: The East Hampton Press

Opening Weekend Off To Smooth Start For Whole Foods In Wainscott

May 30, 2012 9:10 AM

Shoppers were flocking to the Whole Foods Market in Wainscott on Friday, and, despite the hustle and bustle of Memorial Day weekend, things seemed to be running smoothly.

Eastbound traffic on Montauk Highway was moving slowly as weekenders began their annual arrival, but the scene was hardly chaotic in the store’s parking lot, with cars entering and leaving—and even making left turns—with little difficulty.

Gregg Saunders, the owner of the property, who had spent the week doing chores to prepare for the opening, gushed about how excited customers seemed to be with the new store.

“They are ecstatic,” said the Sagaponack resident. “Everyone here is super happy.”

The Whole Foods Market in Wainscott is a temporary pop-up store, which officially opened on Tuesday. For now—it is called the “Whole Foods FARM stand.” But if things go well at the end of the summer season, the national grocer, which focuses on organic and regionally raised foods, may want to stay, said Mr. Saunders, depending on its sales figures. At least that’s what he said he’s hoping for.

In April, Mr. Saunders received unanimous Town Planning Board approval for a site plan that calls for the demolition of the former Plitt Ford dealership and its replacement on the 2-acre site with a 17,500-square-foot building with a 12,000-square-foot basement.

This is the first time Whole Foods Market has launched a pop-up store, according to a recent interview with Michael Sinatra, the company’s public relations and public affairs manager

“Our shoppers in Long Island and New York City, as well as year-round residents of the Hamptons have long asked us to venture out east with a new location,” said Christina Minardi, regional president of Whole Foods Market’s Northeast region, according to a recent press release. “Opening the FARM stand for the season to help satisfy our shoppers’ request for more healthy, natural and organic foods in this community was an opportunity we couldn’t wait to get involved with.”

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Sounds wonderful!!1 Will check it out!!
By East Ender (64), Southampton on May 25, 12 4:39 PM
The Red Horse Market is open too!
By Toto (25), southampton on May 25, 12 8:50 PM
I wonder how this store is different from Wild by Nature? I'll have to see.
By sgt202 (75), Hampton Bays on May 27, 12 1:35 PM