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East Hampton Press / Community / Community Story / 2412565

East Hampton Polar Plunge Set for New Year's Day

authorStaff Writer on Dec 15, 2025

East Hampton’s annual Polar Bear Plunge will return January 1 at Main Beach in East Hampton, inviting the community to brave the Atlantic Ocean — or cheer from the shore — to support local families facing food insecurity.

Hosted by East Hampton Ocean Rescue and the East Hampton Hurricanes Swim Team, the event draws hundreds of participants each year. Whether plunging headfirst or wading in slowly, participants help raise funds for the East Hampton Food Pantry.

“This event is about more than just a thrill, it’s about neighbors helping neighbors,” said Vicky Littman of the food pantry.

Sotheby’s International Realty’s Hamptons brokerages are sponsoring the official Polar Bear Plunge knit beanies, available at the Main Beach concession deck. This year’s design is navy blue with a playful polar bear logo. “Every dollar raised goes directly to East Hampton food pantries, making a real difference in our community,” said Nanette Hansen and Kelly Canavan, Hamptons managers at Sotheby’s International Realty.

The plunge begins at 1 p.m., with registration starting at 11:30 a.m. Advance registration is available online at easthamptonfoodpantry.org.

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