Icebound Offers Frozen Treat For Gym-goers - 27 East

Food & Drink

Food & Drink / 1386012

Icebound Offers Frozen Treat For Gym-goers

icon 5 Photos
Icebound

Icebound

Icebound

Icebound

Icebound

Icebound

Icebound

Icebound

Icebound

Icebound

author on Aug 24, 2018

It is the age of Halo Top and Arctic Zero, of low-calorie, high-protein solutions to that nagging voice in the back of one’s head whispering, “ice cream.” But what about the fitness enthusiast interested in a cold, refreshing, ice cream-esque alternative to the gym creation that is the mealy protein bar? With the introduction of Icebound, a low-fat, low-carb frozen protein bar, the ground is now broken.

“I’m a fitness enthusiast,” co-founder Robert Guida said, “and I would go to a gym and do a workout and after the workout I would want to reward myself with something. That’s what brought about the idea.”

Mr. Guida, who spent three decades in the staffing industry, was in search of something “refreshing, cool, and tasty” for a post-workout snack. Looking to make an entrepreneurial change, he hired a food scientist on the West Coast. Three years later, he had a product he was happy enough with to market.

The result, Icebound, is a collaboration between Mr. Guida and his husband, Jessie de Santiago, an interior designer who took control over the brand’s image and product naming. “I thought of ‘ice cream’ meets ‘muscle bound,’” Mr. de Santiago said.

The recently launched frozen bars are made with soy and whey proteins and are mixed with natural flavors and coated in fine Italian chocolate. Currently available for sale only by the bar, they are offered in both chocolate and vanilla, although the company seeks to expand its flavors as demand grows. Sweetened with Stevia and containing 14 grams of protein and 150 calories, the bars are a healthful alternative to that Häagen-Dazs bar you were craving after your Soul Cycle class. (The truth hurts). For those less inclined to hit the gym, Icebound is, to hear its founders tell it, a great alternative to a night on the couch with a pint and a spoon. “It’s something at night to enjoy guilt-free,” they agreed.

Unlike brands like Halo Top, which cater toward those inclined to polish off an entire pint of ice cream in one sitting, Icebound has a definitive fitness-oriented bent. “There’s really no comparison [between Icebound and other brands], because there’s no product like this,” Mr. de Santiago said. “We’re pioneering a new product category,” Mr. Guida added. “There’s never been a frozen protein bar.” Eventually, the duo seeks to make the product available at high-end gyms, offering companies compact, counter-displaying freezer units for Icebound as part of a complimentary lease agreement. When customers enter or exit a gym, they will be greeted by the grab-and-go product, proudly on display.

In the meantime, Mr. Guida and Mr. de Santiago have marketed their product out east, where they have found a steady, loyal following. The bars, which retail for $5.50 apiece, are available at Sag Harbor’s Sylvester & Co., Bridgehampton’s L&W Market, and Montauk’s Farmers Market at Duryea’s. Although the bars are currently available only for single-serving purchase, Icebound intends to market its product in boxes of six moving forward. The bulk packaging, which will include a discount for purchasing six at a time, will be available in chocolate, vanilla and a mix of both flavors. Throughout the summer, Mr. Guida and Mr. de Santiago, part-time residents of East Hampton, employed brand ambassadors to distribute samples of Icebound at local beaches, including East Hampton’s Two Mile Hollow and Wiborg beaches and Montauk’s Kirk Park beach. “We’re passionate about the Hamptons and what it has to offer people who are into health and fitness,” Mr. Guida said.

In the coming weeks, Icebound will be available for purchase online via the company’s website, iceboundbar.com. The founders are currently sourcing flavor feedback from those who have tried and enjoyed the bar. As for the response, well, so far, so good. Their active Instagram feed boasts reposts from those who have sampled the bar and, according to Mr. de Santiago, “The response has been really warm and overwhelming.” One thing Mr. Guida and Mr. de Santiago do not want is any confusion about their product. Icebound is a meticulously developed frozen protein bar, in a category of its own. Quoting the company’s tag line, Mr. de Santiago added the following: “It’s not ice cream; it’s Icebound.”

You May Also Like:

Foodstuffs: Sushi At The Old Stove Pub And Beach Bungalows In Montauk

Old Stove Pub Now Offers Sushi Last June, Southampton native Joe DeCristofaro reopened the legendary ... 6 Apr 2021 by Staff Writer

Foodstuffs: New Farmer’s Market, Spring Cookbooks And Easter Eats

A New Farmers Market Beginning this weekend, Spirit’s Promise Equine Rescue (2746 Sound Avenue, Riverhead, ... 31 Mar 2021 by Staff Writer

Stacy Dermont Signs Copies Of ‘The Hamptons Kitchen’

On Saturday, April 3, from noon to 4 p.m., Sag Harbor author Stacy Dermont will ... 23 Mar 2021 by Staff Writer

Foodstuffs: Special Menus For Passover And Easter

Bridgehampton L&W Market in Bridgehampton (landwmarket.com, 631-537-1123) is offering Passover and Easter specials to go. ... by Staff Writer

Honest Plate Brings Healthy Food Home

Back in January 2020, chefs Jon Albrecht of Hampton Bays and Nick Reisini of Sag ... 16 Mar 2021 by Annette Hinkle

Foodstuffs: A French Pop-Up, Chowder On The Horizon And Easter Take Out

French Eatery Pops Up In Hampton Bays On Friday, March 19, VIP Holdings and Luna ... 15 Mar 2021 by Staff Writer

Townline BBQ Celebrates St. Patrick’s Day

Townline BBQ in Sagaponack will offer food and drink specials in honor of St. Patrick’s ... by Staff Writer

Foodstuffs: Wölffer’s Rosé Is Back And Clam Bar’s Lobster Rolls Aren’t Far Behind

The Rosé Has Returned It may still feel like winter out there, but here’s something ... 9 Mar 2021 by Staff Writer

Foodstuffs: Peking Duck And Tacos Liven Up Winter

Peking Duck Friday Main Street Tavern in Amagansett has added some exciting updates to its ... 22 Feb 2021 by Staff Writer

Foodstuffs: Drive Thru Supper Club And Irish Soda Bread

EATHampton Drive Thru Supper Club is Back Art of Eating in Bridgehampton welcomes back its ... 15 Feb 2021 by Staff Writer
logo

Welcome to our new website!

To see what’s new, click “Start the Tour” to take a tour.

We welcome your feedback. Please click the
“contact/advertise” link in the menu bar to email us.

Start the Tour
Landscape view not supported
Send this to a friend