Saunders To Give Back Two Domain Names To Non-Saunders Agents - 27 East

Residence

Residence / 1390720

Saunders To Give Back Two Domain Names To Non-Saunders Agents

authorMichelle Trauring on May 20, 2011

Saunders & Associates is poised to return two registered domain names to the Corcoran and Prudential Douglas Elliman agents they’re named after, with founder Andrew Saunders labeling the move to register them as an “overzealous” internal error and an honest mistake.

Last December and this past February, the agency purchased SusanBreitenbach.com and Michaelakeszler.com, respectively, for $12.17 each through registrar GoDaddy.com. Susan Breitenbach is a Corcoran senior vice president and associate broker. Michaela Keszler is a senior vice president at Prudential Douglas Elliman.

Prior to Friday, May 20, those who typed in the site names for Ms. Breitenbach and Ms. Keszler would be directed to the Saunders website. As of Friday afternoon, the sites in both women’s names had been disabled.

“We’re just going to give them back,” Mr. Saunders said on Friday afternoon. “It’s probably a fair trade for the trauma that was caused by the whole thing.”

Saunders has long employed a web strategy that scoops up domain names proven to match search phrases entered into popular search engines, he explained. Once registered with Saunders, the domain names are then automatically redirected to SaundersRE.com.

“A couple years ago, we purchased Hamptonsrealestate.com for $100,000,” said Mr. Saunders, whose agency owns more than 3,000 domain names. “That event was very constructive.”

Mr. Saunders said the issue was brought to his attention by Curbed Hamptons, an online real estate blog.

“When, I guess, my guys saw the names that you could buy very inexpensively, they did it—and they shouldn’t have,” Mr. Saunders said. “It was improper. The names are being returned. There was no intention to hurt anybody. We do have a very aggressive web strategy, but in this case what was done was clearly an internal mistake. Our strategy does not include buying the names of non-Saunders brokers.”

Mr. Saunders said he planned to transfer the domain names to the two agents through GoDaddy.com on Friday afternoon. The agency is setting up GoDaddy accounts for Ms. Breitenbach and Ms. Keszler where the domain names will be dropped. Mr. Saunders added that he will give the women the access codes to the accounts, which they will then be able to change, barring access to Saunders.

“All of this will be in their control by the end of the afternoon,” Mr. Saunders said on Friday. “They’ll then do what they want with their domain names.”

You May Also Like:

Plant Pathogens

We started the gardening season with wet conditions. For plant diseases, “wet” and “humid” are ... 8 Jul 2025 by Andrew Messinger

A Miner Mystery

It was late April when they started to appear. In several areas around the Southampton ... by Lisa Daffy

‘Darlene Liebman Opens the Doors to Her Family’s Nostalgic Seaside East Hampton Residence.’

Tristan Dyer: Talk to me about the history of your East Hampton home and what ... by Tristan Dyer

Landcraft Garden Foundation Opens Gates for a Special Visit on July 12

On Saturday, July 12, the Landcraft Garden Foundation in Mattituck invites the public to explore ... by Staff Writer

The July Ramble

Once upon a time long, long ago I took a graduate course at Southampton College ... 7 Jul 2025 by Andrew Messinger

Hampton Designer Showhouse Kicks Off July 19

The Hampton Designer Showhouse will return to Southampton this summer to benefit Stony Brook Southampton ... 1 Jul 2025 by Staff Writer

Holiday House Hamptons Opens With White Party on July 12

Holiday House Hamptons will return to the South Fork on Saturday, July 12, for its ... by Staff Writer

East Hampton Art & Design Days Runs July 11-13

The inaugural East Hampton Art & Design Days, running July 11 to 13, will present a lecture series at Guild Hall on Sunday, July 13, featuring interior designers and landscape designers in conversation. The day will begin with a book-signing hour, followed at noon by Aerin Lauder in conversation with David Netto about her new book, “Living With Flowers,” which explores the role of florals in “interior design, inspired living, and timeless style.” “Designing Iconic Interiors and Architecture” begins at 1:15 p.m., with panelists Brian Sawyer, David Kleinberg and Victoria Hagan moderated by Jacqueline Terrebonne of Galerie. The designers will ... by Staff Writer

Marders Hosting Garden Talks Series Covering Range of Garden-Related Topics

Marders, a nursery and garden center in Bridgehampton, is hosting the Garden Talks series, covering a variety of topics relating to garden maintenance and caring for plants. These talks take place on Sunday mornings at Marders at 120 Snake Hollow Road in Bridgehampton, from 10 a.m. to 11 a.m. and are free to attend. Paige Patterson, a plant ambassador at Marders, has been running talks for over 10 years. The talks grew out of Patterson receiving questions relating to misconceptions about plants, as well as other aspects of gardening that she was unaware of when she first started. “I never ... by Dan Stark

East Hampton Historical Society To Host 19th Annual Antiques & Design Show Benefit

The East Hampton Historical Society is hosting its 19th annual Antiques & Design Show Benefit ... 30 Jun 2025 by Dan Stark