Steampunk Shines In Super Bowl Ad - 27 East

Residence

Residence / 1382507

Steampunk Shines In Super Bowl Ad

icon 1 Photo
Art Donovan's Moose Head Wall Sconces were featured in the Bud Light Super Bowl commercial, "Epic Night." COURTESY ART DONOVAN

Art Donovan's Moose Head Wall Sconces were featured in the Bud Light Super Bowl commercial, "Epic Night." COURTESY ART DONOVAN

authorDawn Watson on Feb 4, 2014

For football fans, the Super Bowl is about the game. But for millions of others, it’s the halftime show and the commercials that are the most entertaining part of the annual National Football League’s sportsfest.

That’s certainly true this year for Southampton’s Art Donovan, whose personal highlight reel for Super Bowl XLVIII definitely included the “Epic Night” commercial for Bud Light. The Gothic-style lighting of the Steampunk artist and owner of Sage Marine lamps was featured in the 2-minute ad spot.

Aired during the first quarter of the game, the commercial was staged by set decorator Debra Schutt, an Oscar winner for the film “Revolutionary Road,” and was created by the advertising agency BBDO. The spot was filmed in January in the 
Meatpacking district in Manhattan and featured a number of Mr. Donovan’s handmade Steampunk, Deco and Artisan lamps, which were used exclusively to illuminate the downtown hot spot where the young commercial lead first meets a girl who takes him out for one wild night.

View the commercial online at youtube.com/watch?v=gkkvqldyycw.

You May Also Like:

Marshall Watson to Sign New Book, Lead Garden Talk at Marders

Interior designer Marshall Watson will sign his new book, “Defining Elegance,” and lead a garden ... 16 Sep 2025 by Staff Writer

The Long Game: Growing Woodland Peonies From Seed

Once upon a time I belonged to a British plant society that had an annual ... by Andrew Messinger

Suffolk Alliance for Pollinators Hosts Garden Tour

A clear sunny morning greeted participants in the Pollinator Garden Tour sponsored by the Greater ... 15 Sep 2025 by Staff Writer

Water Authority Lifts Stage 1 Alert

The Suffolk County Water Authority announced on Wednesday, September 10, that the Stage 1 Water ... 11 Sep 2025 by Staff Writer

The September Ramble

We’re now into what I call the second season. It’s the time of the year ... 10 Sep 2025 by Andrew Messinger

Southampton Arts Center Architecture + Design Tour Returns on September 20

The Southampton Arts Center Architecture + Design Tour returns on Saturday, September 20, and this year’s theme is “Living With Art.” After a welcome brunch and a panel with architects, designers and an art advisor, the tour of Southampton homes showcasing the integration of art and living will begin. “This promises to be an inspiring day filled with creativity and innovation that celebrates our shared passion for exceptional design,” reads a statement from the arts center. Among the panelists are interior designer William Cummings, architect John David Rose and art advisor and curator Natasha Schlesinger. Architect Brian P. Brady will ... 9 Sep 2025 by Staff Writer

Ohio Garden Designer Brings 'American Roots' Talk to Bridgehampton

Modern home gardens found across the United States and the creative and innovative gardeners who ... 2 Sep 2025 by Brendan J. O’Reilly

End-of-Summer Standouts: Perennials That Refuse To Quit

It’s been a tough summer for gardeners, and for the second year in a row ... by Andrew Messinger

David Netto Takes on Hedges Inn Redesign

East Hampton’s iconic Hedges Inn is set to undergo a full-scale restoration led by interior ... by Staff Writer

Suffolk Alliance for Pollinators To Host Garden Tour September 13

Greater Westhampton Suffolk Alliance for Pollinators is offering a free self-guided pollinator garden tour in ... 1 Sep 2025 by Staff Writer