Finding Your Personal Hygge Style

Hygge (pronounced “hoo-guh”) is a popular Danish concept and lifestyle trend that has gained traction in recent years. It represents a sense of coziness and contentment, especially in cold weather. Scandinavian fashion and cultural practices known for their simplicity and quality have gained recognition and influenced American style and lifestyle choices. I love the Scandinavian brands Ganni, Saks Potts, Toteme and Stutterheim, which are well known for this aesthetic. However, you can make this look work with any brand you choose! Here are some key aspects of hygge in the fashion world:

Layering: Layering is a practical way to stay warm while maintaining a sense of style. Layer soft sweaters, cardigans, scarves and other cozy pieces to achieve the hygge look. This allows you to adjust your clothing to the changing temperatures and adds depth to your outfit. Layering with different textures and materials can create a visually appealing ensemble. Keep in mind that not everything needs to be oversized, a tapered jean can be paired with a chunky sweater for a casual, daytime vibe.

Earth-Toned Colors: Sticking to earth-toned colors, neutrals, and pastels is in line with the personal hygge aesthetic and makes it easier to mix and match clothing items. These colors create a calming and harmonious palette that complements the cozy feel of the clothing. This approach creates a cohesive closet, where pieces seamlessly complement each other.

Comfort Is Key: The essence of hygge fashion is all about comfort and choosing clothing that makes you feel snug and at ease. Think plush fabrics like knits, shearling, fleece, faux fur and comfortable layers. Soft cardigans are a great staple for achieving a comfortable and laid-back look. Chunky boots, flats, shearling-lined shoes and warm socks are more in line with the comfort-oriented approach. However, “Comfort Is Key” does not mean to give up on the effort and organization it takes to get dressed each day. There is always a way to balance being comfortable with being put-together and dressing with intention.

Quality Over Quantity: Hygge emphasizes quality over quantity and a mindset of being content with what you have. I am a firm believer in this methodology and often tell clients that I style to invest in quality pieces that will last for the long term, rather than filling your wardrobe with numerous items. A curated wardrobe helps reduce decision fatigue and simplifies your daily choices.

Coats and Outerwear: A key component of personal hygge is investing in coats and outerwear that swaddle you in warmth. This might involve faux fur, puffer jackets, or long cardigans that provide both insulation and style. Exploring vintage stores is a great way to find unique coats that fit this aesthetic. Scarves, mittens, hats, and fuzzy socks not only keep you stay warm, but also add a touch of luxury to your outfit.

Beyond fashion, personal hygge extends to creating pleasant moments in your day-to-day life, whether it’s enjoying a hot beverage or curling up with a good book. I am certainly not encouraging you to purge your closet of all your prints and dressier items. However, you may have an easier time getting out the door if you listen to your inner hygge voice, and choose some monochromatic knits and layer them up for those chilly winter temps. Take some risks, have fun, and play around with this concept. Sure, hygge is a trend that has been popping up in the fashion world, but it’s also a lifestyle that encourages mindfulness and a focus on well-being. It’s about creating a sense of sanctuary and happiness in your everyday life, no matter the season.