Southampton High School Assistant Principal Stars In Music Video

The assistant principal at Southampton High School has her 15 minutes of fame: She appears in a recently released music video that features popular artists Trey Songz and rapper JR—as well as plenty of sex, drugs and alcohol.

And its depiction of a salacious pool party has her in hot water.

In the video for the song “Best Friend,” which has been posted to YouTube, Esther Adler-O’Keefe says all of six words to St. Louis rapper JR as she and her husband leave him for the night at what appears to be their house: “Enjoy yourself. Just remember, security’s here,” she says, then hurries off with her husband in a black SUV.

“Security” turns out to be two female security guards standing at the front of the home wearing uniforms that say “Police.” They enter the house and strip.

The music video then shifts to a steamy pool party, replete with bikini-clad women, drugs and plenty of alcohol. The song’s lyrics are frequently obscene.

Near the end of the video—it is the morning after the big party—she and her husband return home. They find it a mess with everyone sleeping, piled on a couch, with open bottles of alcohol and drugs strewn about. Her husband picks up what appears to be the remains of a marijuana cigarette and sniffs it.

Ms. Adler-O’Keefe shakes her head and throws a beach ball at JR. The video ends with his grimace.

The music video has gone viral in Southampton, as students have taken to social media, including Facebook, to share it. It also has attracted the attention of Ms. Adler-O’Keefe’s colleagues in the school district, who are less entertained.

“The video in question showcases behaviors and language use that is not promoted by the Southampton School District,” Superintendent Dr. Scott Farina said in an email. “In fact, we actively teach our students the importance of good character and making smart choices. Additionally, this is not representative of who we are as a district, nor of our students and staff.”

Dr. Farina would not comment on whether any disciplinary action will be taken against Ms. Adler-O’Keefe—who has worked in the district for five years and is responsible for high school discipline—citing the confidentiality of personnel issues. “That is not saying nothing has happened, and that is not saying something has happened. I’m not legally allowed to say,” he said.

In an emailed statement in response to requests for comment, Ms. Adler-O’Keefe said that she knew virtually nothing about the video when she agreed to star in it. “Speaking as a private individual and not in my professional capacity, I wish to state for the record that, when I agreed to participate, I was completely unaware of the content, lyrics, and title of the video and song.

“Had I known of such content or lyrics, I certainly would not have participated in any fashion. I find the lyrics and content of the music video vulgar, offensive, and demeaning,” she added.

She did not respond to any further questions, including how she came to be in the video in the first place.

Sean Brand, president of the Southampton Teachers Association, said that there is a “buzz” in the high school as word of the music video continues to circulate. “I think it is a bad judgment call,” he said, adding that information has filtered through from students to faculty.

“I think the video condones sex, it condones illicit behaviors and it is misogynistic to say the least, and I would not be appearing in a video of comparable nature given the opportunity,” Mr. Brand said. “She is a representative of the district, as am I, and we certainly are held to different standards, because we do service children—that is what we are about.”

Trey Songz is a Grammy-nominated R&B artist with several top-10 singles and albums.

As of Wednesday, the “Best Friend” video had approximately 47,000 views on both YouTube and Vevo, a popular website for music videos.