Panoramic View sells a lifestyle choice in Montauk

The once quaint fishing village of Montauk has recently been heralded as the next Hamptons hot spot.

The year-round community continues to grow at “The End,” but it’s the second-home market that has really taken off, according to real estate insiders. Not surprisingly, oceanfront properties are among the most expensive and sought after for many second-home buyers. But many seasonal residents don’t want the hassle of maintaining a full-size house and all the work that goes along with it—especially when the property is located 100 miles or more away from their primary homes in Manhattan, New Jersey or Connecticut.

Enter Panoramic View, a unique luxury turnkey residential solution right on the water on Old Montauk Highway with full-time concierge service. Billed as “the perfect second home and seaside escape,” the one- to five-bedroom co-op units, which range in size from 1,200 to 4,500 square feet, are currently being sold for between just under $2 million and $6 million each.

The full-service units can be compared to some of the best doorman buildings in Manhattan—but with better views and a smaller price tag. There is a year-round staff to meet residents’ needs, including pre-visit grocery runs, mail delivery, dry cleaning pickup and porter and maid service. Additional amenities include a pool with cabanas, a fitness center and on-call massage therapists and fitness trainers.

The appeal of Panoramic View is simple, according to general manager Harvey O’Brien.

“Busy people don’t want the hassle of all that comes with the ownership of a second home. We take care of all that for them,” he said. “We are always open and on call and there’s no extra price for the service.”

The 20 residential units that make up Panoramic View are on the same plot of land as Panoramic Resort; the entire parcel was purchased in 2007 by developer Adam Manson’s Distinctive Management. The nine-building complex—Panoramic View Residences and Panoramic View Resort—sits on more than 10 oceanfront acres and boasts 1,000 feet of beach frontage, according to company sales and marketing director Ed Bruehl.

Built in 1957 as a motel resort and owned by the same family for three generations prior to Mr. Manson’s ownership, the entire complex includes four large buildings: Hilltop, Highpoint, Valley View and Salt Sea; a mid-size building, Point of View; and four cottage-sized buildings: Seagull, Sandpiper, Albatross and Plover.

Hilltop and Salt Sea have already been converted into residences. Hilltop, once home to 38 hotel rooms, has been converted into 10 homes; Salt Sea, located right on the beach, once housed 42 hotel rooms and has been converted to 10 residences as well.

The conversion of Valley View, which was part of the resort this season, is set to begin later this year. Seagull, Sandpiper, Albatross and Plover—also on prime beach frontage—Point of View and Highpoint are all part of the resort for now.

The size of the lot, and the proximity to the sea are big selling points, according to Mr. Bruehl.

“Adam buys this whole thing, pre-existing, this footprint of property ... Phase by phase, year by year, we do another building,” he reported. “In addition to the estate quality living, you can never build that close to the ocean now.”

But then, there’s also the selling point that Panoramic View offers concierge home ownership, something that Mr. Bruehl said isn’t done anywhere else in the Hamptons.

“In addition to the luxury and the best view in the Hamptons, it’s the full services,” he said. “Nobody has that.”