Sisters Bring Back Popular Coat Drive At Sag Harbor Elementary - 27 East

Sisters Bring Back Popular Coat Drive At Sag Harbor Elementary

icon 2 Photos
Sisters Marina and Nola Hollyer in the first year they started a coat drive at Sag Harbor Elementary School seven years ago with their homemade donation box, dubbed

Sisters Marina and Nola Hollyer in the first year they started a coat drive at Sag Harbor Elementary School seven years ago with their homemade donation box, dubbed "Buddy the Cuddlemonster."

From left, senior Marina Hollyer, Sag Harbor Elementary School Principal Matt Malone, and Marina's younger sister, Nola Hollyer, with

From left, senior Marina Hollyer, Sag Harbor Elementary School Principal Matt Malone, and Marina's younger sister, Nola Hollyer, with "Buddy the Cuddlemonster," which they created seven years ago for a coat drive at the elementary school that they're bringing back this year.

authorCailin Riley on Dec 6, 2021

For the last seven years, sisters Marina and Nola Hollyer have been keeping a monster in their basement. Last week, they brought him to the Sag Harbor Elementary School, where he has been given a very important job.

Dubbed “Buddy the Cuddle Monster,” the large, refrigerator-sized box covered in bright blue fuzz is adorned with eyes, eyebrows, a nose, a heart — and, most importantly, a rectangular mouth big enough to stuff a winter coat inside.

On December 2, he began reprising the role he was originally created for, as a receptacle for the “Kids Need Warmth” coat drive that the sisters started when they were elementary school students in 2015.

The coat drive benefits The Retreat, the East End-based group that provides shelter and support for victims of domestic violence and their families. This will mark the third year that the sisters are hosting the coat drive — they started it in 2014 and ran it the following year, and decided to bring it back in 2021, in what is Marina’s senior year and Nola’s sophomore year at Pierson High School.

The reason they chose to haul Buddy out of his basement home once again is simple, Marina said: “I think now, more than ever, it’s very needed, with COVID still going on.”

The sisters were only in second and fourth grade when they conceived of the idea to do a coat drive. Finding a big box to take to the school and stuff the coats in was a natural first step, but turning it into something more than a simple brown cardboard receptacle was an idea they figured would only help their cause, considering their target audience.

“We wanted something that would appeal to the kids at the elementary school,” Marina said. To create him, their mother, Diane Ghioto, sourced supplies from the Sag Harbor Variety Store. Naturally, the seven years spent in the basement meant that Buddy needed a bit of a makeover, so the sisters refurbished him before taking him back to the elementary school last week.

He will remain at the school until December 18, and the sisters say they have a big goal when it comes to how many coats they hope are “fed” to Buddy.

“Our goal is 500 coats,” Marina said. “The first year, we got 200, and I think we got 300 the year after. We’re aiming pretty high this year, so we’re hoping the community can come through.”

The sisters are seeking new or gently used winter coats.

The original impetus for the idea came when Nola — who, as a younger sister, was often the recipient of hand-me-down items from Marina — expressed to her mother that she wished she had someone to hand down her used clothing items to. Something like a winter coat, which doesn’t get as much wear and tear as a pair of leggings or a favorite T-shirt, but is essential nonetheless — and which can also be expensive — is the perfect item for passing on to someone in need, they said.

Giving back in that way feels particularly poignant this year, Nola said.

“Knowing that families have been so deeply impacted from COVID, it feels really fulfilling,” the sophomore said.

Ghioto said she was “thrilled” when Nola told her all those years ago that she wanted to give her gently used winter coats to someone who could use them.

“We have a lot of stuff that was outgrown and only worn a few times,” she said. “So we had this idea, but knew it had to be something that appealed to kids. We couldn’t just put a box in the school. It needed to be something that had personality.”

Marina and Nola are hoping they have to empty Buddy out many times to make room for more coats between now and December 18. They plan on folding the coats neatly and placing them in large black bags with big red bows around them before handing them over to people at The Retreat.

Ghioto said that on a recent visit to the school, she watched as several elementary school students expressed their delight at seeing Buddy in the lobby. For her part, she’s delighted to see her own children experience the satisfaction of doing good in their community, and she hopes it’s an idea that can catch on in other districts.

“It makes me excited that it sets the girls up for a lifetime of giving,” she said. “And being aware of what it feels like, and the satisfaction you get from giving to someone else.”

You May Also Like:

Born in The Hamptons, 'Jaws' Turns 50

It is the summer of “Jaws,” and many are wondering whether 50 years is long ... 5 Jul 2025 by Michael Wright

East End Historical Societies and Museums Join Forces for Long Island History Hunt

Long Island museums and historical societies have teamed up to host the Long Island History ... 4 Jul 2025 by Dan Stark

Southampton Class of 2025 Receives Diplomas

The members of Southampton High School’s Class of 2025 were presented with their diplomas during ... by Staff Writer

LaLota Votes for Spending Compromise That Raises SALT Cap, but Only for Five Years

The House of Representatives adopted a federal spending bill on Thursday afternoon that will raise ... 3 Jul 2025 by Michael Wright

John Adams Dix Windmill Dedicated in Westhampton Beach

Local elected officials and village residents from gathering on the morning of Wednesday, July 2, ... by Dan Stark

Small-Town America at Its Best: Southampton Village's Fourth of July Parade Is a Proud Tradition, More Than 100 Years Strong

When it comes to Southampton Village traditions, there is perhaps none bigger or more beloved ... by Cailin Riley

Elyce Arons Discusses Friendship, Mental Health, and Her New Book, 'We Might Just Make It After All: My Best Friendship With Kate Spade'

Elyce Arons met Kate Spade when the two were just 18 years old, both freshmen ... by Hope Hamilton

Quail Ridge Residents Scramble After Apartments Are Purchased for Redevelopment | 27Speaks Podcast

The tenants of Quail Ridge — the two dozen studio and one-bedroom apartments spread over ... by 27Speaks

A Family Partnership, Built on a Legacy of Giving: Norsic and Gulija Will Debut New Restaurant, Feniks, in Southampton Village This Summer

When Skip Norsic sold his business, the carting company Emil Norsic and Son, in 2022, ... by Cailin Riley

Southampton Police Reports for the Week of July 3

WESTHAMPTON BEACH — Marcelino Perez-Tax, 56, of Westhampton Beach was arrested on June 29 at 8:36 p.m. and charged with misdemeanor DWI. Village Police said Perez-Tax had a blood alcohol level of .08. He was pulled over after being observed driving on the shoulder and failing to stay in his lane, police reported. His vehicle was seized by police because he had a previous DWI conviction in Southampton Town in November of 2013. SOUTHAMPTON VILLAGE — Village Police received a report of a stolen vehicle from outside a Main Street business at 11 a.m. on June 25. A responding officer ... 2 Jul 2025 by Staff Writer