So That's What They Mean By Doormat: Fresh Fish At Your Doorstep - 27 East

So That’s What They Mean By Doormat: Fresh Fish At Your Doorstep

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Pete Haskell of Haskell's Seafood is helping local fishermen sell their fish with a new delivery service. MELISSA RACHUBKA

Pete Haskell of Haskell's Seafood is helping local fishermen sell their fish with a new delivery service. MELISSA RACHUBKA

Peter Haskell on the water in Shinnecock Bay.  PRESS FILE

Peter Haskell on the water in Shinnecock Bay. PRESS FILE

Haskell Seafood in Quogue.   PRESS FILE

Haskell Seafood in Quogue. PRESS FILE

authorStephen J. Kotz on Mar 23, 2020

With the supply chain into Manhattan constricted, if not completely cut off due to the coronavirus crisis, the fishermen who ply their trade on the East End are facing a dwindling demand for their product.

“If there is no call for fish, a fisherman may not go fishing,” said Pete Haskell of Haskell Seafood in Quogue. “If we can create enough of a market to keep him out there, it’s a win.”

Responding to that challenge, Mr. Haskell’s business, which has focused on the wholesale side of the equation in the past, has launched a new retail, call-in service to deliver fresh fish straight to your doorstep.

Customers can call Haskell’s from 11 a.m. to 6 p.m. daily to find out what the catch of the day is — this week, fluke, monk fish, and porgy, as well as sea scallops, clams, and oysters are featured — and a driver will leave your order on your doorstep and, in keeping with proper social distancing, pause to call you from the van with a delivery confirmation.

This week, Mr. Haskell said monkfish costs $12.95 per pound, while fluke fetches $15.95. Delivery anywhere in Southampton Town, from Eastport to Sagaponack, is free.

“We have a commercial fishing fleet that needs more outlets to get its seafood to people,” he said. “We are poised to be here through the duration.”

Mr. Haskell said Southampton Town Trustee Scott Horowitz had thrown his support and encouragement behind the effort, as had Assemblyman Fred W. Thiele Jr.

Deliveries have grown almost daily, and Mr. Haskell said he expected to see more delivery trucks on the road as more companies join the effort.

Besides helping keep fishermen at work, consumers will be getting the freshest fish possible with the smallest carbon footprint, he said.

“We have baymen in Shinnecock coming to us with their landings,” he said. “I don’t know if I can reduce that footprint.”

While the current delivery route only covers Southampton Town, Mr. Haskell said his drivers have made a couple of forays into East Hampton Town and he would consider widening its range if there was enough customer demand.

To place an order, call 631-610-4081, or send an email to Major credit cards are accepted.

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