Groundworks Landscaping Revamps HQ Into Showroom - 27 East

Residence

Residence / 1365073

Groundworks Landscaping Revamps HQ Into Showroom

icon 1 Photo
Groundworks Landscaping is launching its showroom at 530 Montauk Highway in East Hampton on Saturday, May 26.  COURTESY GROUNDWORKS LANDSCAPING

Groundworks Landscaping is launching its showroom at 530 Montauk Highway in East Hampton on Saturday, May 26. COURTESY GROUNDWORKS LANDSCAPING

author on May 21, 2018

It seemed like a no-brainer, Kim Hren said, to move her landscaping company to 530 Montauk Highway in East Hampton in 2013. Her father, Joseph Hren, was selling Jos. A. Hren Nurseries. Ms. Hren and her fellow Groundworks Landscaping co-founders Linda and Andy Silich were buying.

At that point, the decade-old landscaping team decided to try something new: retail. But after five years of Groundworks @ Hrens trying to make a name for itself as a place to buy luxury garden foliage, Ms. Hren said it was time to reinvent the company in January. Groundworks Landscaping is in the process of opening a showroom.

“We had started the garden center and the maintenance division,” Ms. Hren said. “We gave the retail a fair shot. It was tough for us. The business has changed. As you could imagine, garden centers like this one are so few and far between with the big box stores and Amazon taking business. It was a hard decision to make the decision to get rid of retail, but the showroom is our future.”

The company will still hold its annual holiday open house in December, and fall festival, pig racing and petting zoos in October, but for many on the South Fork, the landscaping company has been a go-to location. Since the beginning out of a small home office, homeowners would typically schedule a consultation to discuss what they would like to do with their property, create project designs and maintenance plans, and complete the project from start to finish.

“We still do not only big landscape jobs, but small plantings—it could be the front foundation of a house, could be some screenings that people need along a property line, could be a flower garden, could be planters on a deck,” Ms. Hren said. “It’s not just the whole thing or nothing.”

Ms. Hren said the new showroom allows homeowners to iron out the kinks in their projects by seeing and trying out prefabricated sets in the store.

“Little samples of our work, photos of our work, and then take them outside to the display gardens that are planted, like deer-proof gardens, shade gardens, seashore and beach planting, flower gardens, screening trees—we have all that planted out back,” she said.

And a lot of detail goes into each of the sets, she said. The company’s strategy has always been to be at the forefront of technology—using computer-aided design, or CAD, software. They used to pride themselves on supplying customers with highly detailed, two-dimensional images. But now, Ms. Hren said, they’ve upgraded to create 3D modeling images, which include animation and sound to give homeowners a more life-like concept of the project.

“We draw a 2D drawing, and it’s as simple as when you get your drawing going you hit a button and it pops up in three dimensions so people can see different views of their yard, and aerial views, and down at ground level. You get in close to a pool or a spa and hear water. You can put kids in there throwing balls in the yard with their dogs,” she said. “It’s really kind of awesome to walk someone through the entire drawing—their entire project.”

Groundworks Landscaping Showroom’s grand launch party with be at 530 Montauk Highway in East Hampton on Saturday, May 26. Most of the showroom’s theme will be directed at entertaining in outside gardens, which requires meticulous landscaping and an eye for exterior design.

“We want to bring the backyard back to people’s homes,” Ms. Hren said. “It’s getting busier and busier out here, and we feel like people really want to live in their backyard. They want the outdoor kitchen, and they want living spaces, and they want to have people over and show off their pool area … instead of dealing with the hustle and bustle.”

You May Also Like:

CPF Manager Offers Overview Of Program In Southampton Town

Last year’s pandemic-prompted shutdown and social distancing strictures spurred pivots that meant closings on purchases ... 18 Jan 2021 by Kitty Merrill

Carefully Site Vegetable Gardens To Ensure Plenty Of Light

By Andrew Messinger If you’re new to vegetable gardening or even if you’ve been at ... by Staff Writer

AIA Peconic Announces 2021 Award Winners

AIA Peconic, the East End’s chapter of the American Institute of Architects, presented nine awards ... 12 Jan 2021 by Brendan J. OReilly

Top Plant Catalogs For Annuals, Perennials, Trees, Shrubs, Fruits, Berries

In last week’s column I did a short review of a few of my favorite ... 11 Jan 2021 by Andrew Messinger

Estate Sale Scene Busier Than Ever As Hamptons Houses Trade At Fast Clip

The Hamptons estate sales scene — a favorite shopping opportunity for dealers, collectors and bargain ... 5 Jan 2021 by Brendan J. OReilly

Read Seed Catalogs To Broaden Your Gardening Knowledge

As we embark into the new year, most of us hope it’s a time for ... 4 Jan 2021 by Andrew Messinger

AIA Peconic To Present 2021 Design Awards Saturday

AIA Peconic, the East End chapter of the American Institute of Architects, will present its 2021 Daniel J. Rowen Memorial Design Awards virtually on Saturday, January 9, at 6 p.m., recognizing excellence in architecture and historic preservation. Awards categories include both realized and unbuilt projects and feats of historic preservation. Emerging architects will be honored as well. The jurors reviewed 27 projects, and nine design awards will be presented. Debbie Kropf, the 2020 chapter president, and Ric Stott and will host the ceremony. To register for free, visit, eventbrite.com/e/2021-aia-peconic-daniel-j-rowen-memorial-design-awards-presentation-tickets-133786951373. Once registered, the information to join the Zoom event will be ... by Staff Writer

Sag Harbor Planning Board Seeks To Fix Loopholes In Village Code

The Sag Harbor Village Planning Board is working to identify loopholes and unclear language in the village code and plans to recommend fixes for the Sag Harbor Village Board of Trustees to adopt. During the Planning Board’s December 22 work session, Sag Harbor Village planning consultant Kathy Eiseman pointed out two issues with the code that have arisen time and time again. One concerns commercial properties in residential districts, and the second concerns the allowable lot coverage of a commercial property. “This happens a lot when you’re working with the code,” Ms. Eiseman told the Planning Board. “You notice things ... by Brendan J. OReilly

Sag Harbor Homeowners Ask For Approval To Raise House, Install Pool On Flood-Prone Street

A proposal to raise a flood-prone house 2 feet, enclose porches and add a pool made the rounds last week at the Sag Harbor Village Zoning Board of Appeals and Board of Historic Preservation and Architectural Review. The address is 14 Rogers Street and the new owners as of this year are Kate and Alex Stone. The property is adjacent to a village-owned sump, which raised the question of whether setbacks should be adhered to when the neighbor is an infiltration basin. “The most unique thing about this house is that it sits next to the village sump, which is ... 22 Dec 2020 by Brendan J. O’Reilly

Sag Harbor Zoning Board Of Appeals Not Keen To Approve Balcony Retroactively

The Sag Harbor Village Zoning Board of Appeals heard a plea, again, from a homeowner seeking retroactive approval for a second-story balcony that was built without a permit — and the board was still not willing to give it. At the same December 15 meeting, a separate application involving a second-story deck built without a valid permit was withdrawn following the contractor’s arrest. 60 Hempstead Street The owners of 60 Hempstead Street are seeking the ZBA’s approval for a second-story balcony that was built without a permit, after being told once before that the board was not inclined to approve ... by Brendan J. OReilly
logo

Welcome to our new website!

To see what’s new, click “Start the Tour” to take a tour.

We welcome your feedback. Please click the
“contact/advertise” link in the menu bar to email us.

Start the Tour
Landscape view not supported