Serhant Opens Water Mill Outpost - 27 East

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Serhant Opens Water Mill Outpost

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Ryan Serhant, founder and CEO of Serhant, at Serhant House Hamptons for the launch party on Friday, July 22. MEGAN NAFTALI

Ryan Serhant, founder and CEO of Serhant, at Serhant House Hamptons for the launch party on Friday, July 22. MEGAN NAFTALI

Sydney Buechner, left, and Cali Norton, right, with Hamptons Aristocrat Catering. 
MEGAN NAFTALI

Sydney Buechner, left, and Cali Norton, right, with Hamptons Aristocrat Catering. MEGAN NAFTALI

Ashlei De Souza, associate broker at Serhant, stands in front of a wall of Serhant properties and their views.   MEGAN NAFTALI

Ashlei De Souza, associate broker at Serhant, stands in front of a wall of Serhant properties and their views. MEGAN NAFTALI

The launch party on July 22, the first of the Serhant summer socials to come. 
 MEGAN NAFTALI

The launch party on July 22, the first of the Serhant summer socials to come. MEGAN NAFTALI

Jamin Jamming, an agent at Serhant and talent agent with the Real Housewives, enjoys the creative aspects of working at Serhant. MEGAN NAFTALI

Jamin Jamming, an agent at Serhant and talent agent with the Real Housewives, enjoys the creative aspects of working at Serhant. MEGAN NAFTALI

Ryan Serhant takes photos with partygoers.  
MEGAN NAFTALI

Ryan Serhant takes photos with partygoers. MEGAN NAFTALI

Cody Boone, a video producer at Serhant, and Nikki Arya, a photographer at Serhant, play giant Jenga together at the launch party. 
 MEGAN NAFTALI

Cody Boone, a video producer at Serhant, and Nikki Arya, a photographer at Serhant, play giant Jenga together at the launch party. MEGAN NAFTALI

Anthony Cappetto, owner of Art for After Hours, and his wife Wendy Stum, create 3-dimensional chalk art at the party. Once the final product is done, viewers can see the name “SERHANT.” floating in the pool. MEGAN NAFTALI

Anthony Cappetto, owner of Art for After Hours, and his wife Wendy Stum, create 3-dimensional chalk art at the party. Once the final product is done, viewers can see the name “SERHANT.” floating in the pool. MEGAN NAFTALI

Brothers Ethan Mahgerefteh, left, and Ariel Mahgerefteh, right, are part of the Mahgerefteh team at Serhant. MEGAN NAFTALI

Brothers Ethan Mahgerefteh, left, and Ariel Mahgerefteh, right, are part of the Mahgerefteh team at Serhant. MEGAN NAFTALI

Kristina Paces, a broker at Serhant, right, Donna Downs, Paces’ aunt, center, and Lauren Downs, Paces’s cousin, left, try on the Serhant sunglasses given out at the party.  MEGAN NAFTALI

Kristina Paces, a broker at Serhant, right, Donna Downs, Paces’ aunt, center, and Lauren Downs, Paces’s cousin, left, try on the Serhant sunglasses given out at the party. MEGAN NAFTALI

Megan Naftali on Jul 26, 2022

Serhant, a real estate and media company founded by Ryan Serhant, a luxury real estate broker and star of Bravo’s “Million Dollar Listing New York,” got some real estate of its own as the second location of the brokerage debuted at 103 Hayground Road in Water Mill.

To commemorate the new location, a launch party was held on Friday, July 22, which welcomed guests and agents alike for a night of food, music, games and surprises.

“Coming up on a year anniversary of our Serhant House NYC headquarters, next was immediately ‘We’re going to the Hamptons,’ and it’s exciting to build out a compound,” said Serhant, who is also the CEO of the company. “It’s very different. If you think of Hamptons real estate offices, you typically think [of a] storefront in town with listings in the window, but we’re not that traditional. We are far more the unbrokerage than the brokerage.”

The new location, with its name stylized as “SERHANT. House Hamptons,” spans about 3,000 square feet across two buildings and has a unique style.

“The front barn is our conference room,” Serhant said.

Doing business in the Hamptons isn’t new for Serhant, but he’s excited to be in the market with his company and its agents and for the opportunity to grow along with the towns and people of the Hamptons.

“I’ve sold in the Hamptons for a long time, and so I’ve always wanted to bring our form of marketing to the Hamptons, especially given an unknown future for the marketplace in general,” he said. “We will have top-caliber agents who have access to marketing resources and tools that no other broker has to market their properties to a client base that no other broker has access to.”

Serhant also has a department called ID Lab designed to build the brands of its agents and listings.

Building a brand is important to agents like Ariel Mahgerefteh, an agent at Serhant, and part of the Mahgerefteh team consisting of four brothers.

“I love the brand recognition and how there’s really good support,” Mahgerefteh said. “There’s always someone for me to reach out to whether it’s just a question or if I need help on a major listing presentation. There’s someone to go to for everything.”

With an interest in television, film and content creation, Serhant made sure that Serhant Studios, the company’s in-house film and production team, will also have room to work out of Serhant House Hamptons. The first hire in the Hamptons was a studio member, according to Serhant.

“For where I think the business is going, like if you are building a new company today, whether it’s a brokerage or something else, and you are not also classifying yourself as a media company, I don’t know how you intend to exist in the next couple of years,” Serhant said. “We’re not building a company for today. Our focus in the office, our OKRs [objectives and key results], our KPIs [key performance indicators], everything is attached to get to 2030 because we’ll be there before we know it.”

Serhant decided that season nine of “Million Dollar Listing New York” would be his last in order to focus on his company and because he changed professionally.

“If you’ve seen any of ‘Million Dollar Listing,’ for the most part, it’s Ryan Serhant, the real estate agent, a little personal life, and then open houses and cookies, dressing in different outfits. I was a lion, I was wearing a tutu, I was jumping in people’s pools, I was all over the place as an agent,” Serhant said. “While I would have loved to do the show forever, it didn’t make sense for the show anymore, if Ryan becomes a CEO, and starts his own brokerage and spends time building a business.”

Ashlei De Souza, an associate real estate broker at Serhant, believes working with Ryan Serhant is a great experience and what you’ve seen on television is what you get.

“People ask me all the time, ‘Is Ryan really the person we see on TV?’ and the answer is absolutely. Ryan is a lot of fun, and he’s a super genuine person,” De Souza said. “He really tells it how it is. I’ve enjoyed working with him so much, and I just can’t say enough good about him.”

Serhant looks forward to working with clients at the new Serhant House Hamptons location, as he has an admiration for the Hamptons.

“I’m just really excited to be in this market now and to be a part of the environment out here because we love it so much,” Serhant said. “I think whether you’re a seller or a buyer out east, you want to work with the best and that’s who we are.”

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