Courtesy of Alec Baldwin, Guild Hall in East Hampton received a check for $250,000 on Monday, a result of the actor’s ad campaign with Capital One Bank, which touted the bank’s Venture Rewards card while promoting many of New York’s art institutions.
“My partnership with Capital One serves as a platform to generate awareness about the need for arts funding,” Mr. Baldwin said in a press release. “Government funding has been significantly reduced, and I think that is bad for arts education and America’s cultural heritage. Guild Hall serves the community throughout the year by providing inspiring performances, films, readings and exhibitions, along with arts education in schools and other activities that are needed.”
Guild Hall Executive Director Ruth Appelhof said the donation will help the museum continue its mission to nurture, cultivate, and promote visual and performing artists on the East End.
“With the recent cut in government funding, we are depending more and more on private and corporate giving to achieve our goals,” Ms. Appelhof said in the release. “We very much appreciate Alec’s support, which will go toward paying off the final $2 million left in our Capital Campaign following our recent renovation.”
Mr. Baldwin has donated all of the proceeds he earned from the Capital One commercial. In addition to Guild Hall, donations were also given to the New York Philharmonic, the Roundabout Theater and the Hamptons International Film Festival.
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