There’s not much that screams “the Hamptons” more than rosé, sushi boats, and an international brunch.
The luxury lifestyle and hospitality brand Nikki Beach was bound to come to the Hamptons eventually, and the company will be testing the waters this summer in Southampton during a six-day extravaganza at Oreya Restaurant and Lounge at Capri Hotel.
Nikki Beach brings elegance and luxury to vacation destinations around the globe with its beach clubs that boast only the best dining, music, art and fashion.
“The best way to describe it is that it’s the epitome of fashion, art, music and everything in between,” Nikki Beach representative Amber Lopez said.
Nikki Beach has clubs and hotels in Saint-Tropez, Dubai, Ibiza, Saint Barth and its only United States location, Miami Beach.
The Southampton pop-up, which will be open from Friday, June 29, through Wednesday, July 4, is an opportunity for Nikki Beach to see if a permanent stay in the Hamptons is feasible for its second U.S. location.
“Nikki Beach has been considering a Hamptons property for quite some time, so a pop-up is an ideal way to test out the market,” Nikki Beach founder and owner Jack Penrod said.
The pop-up at Oreya will feature an outdoor restaurant, lounging spots, a bar, a terrace and a pool, and the space will showcase Nikki Beach’s European and beach-inspired decor. Lunch, dinner, cocktails and apertif-style service with sushi will be provided daily, as well as several daytime and evening parties. Guests can also enjoy complimentary 305 Fitness classes every morning at 10 a.m. “Imagine Zumba times a million,” Ms. Lopez said of the 45-minute dance and cardio workout. “Victoria’s Secret Angels do it, so you know it’s going to be amazing.”
On Saturday, guests will enjoy an afternoon by the pool for Nikki Beach’s signature “Rosé Saturdays,” featuring Chateau D’Esclan’s Whispering Angel Rose.
“It’s essentially everything you could want in a Saturday in the Hamptons,” Ms. Lopez raved.
“Amazing Sundays,” an event hosted at Nikki Beach locations throughout the world, will include an exotic brunch, live music and entertainment. The pop-up will end on Wednesday with a Fourth of July celebration.
on Jun 14, 2018