Provisions Brings Healthy Options To Water Mill Provisions Brings Healthy Options To Water Mill - 27 East

Food & Drink

Food & Drink / 1385187

Provisions Brings Healthy Options To Water Mill

icon 1 Photo
authormy27east on Jul 3, 2019

The demand for good food never wanes and the awareness for natural and organic is on a steady rise. These healthy options are often associated with quality, something East Enders neither want nor need to sacrifice with direct access to local farms. A mainstay for more than four decades, Provisions Natural Foods Market and Café in Sag Harbor has met the demand, offering a wide selection of groceries, breakfast and lunch options, plus family and home products. The devoted following inhabiting villages further west will be able to enjoy their favorite goods as the shop expands to a second location in Water Mill this summer.

Helmed by owner Rich Kresberg since 1996, Provisions has allowed him to take care of his own personal needs while helping others. The restaurant veteran had committed to his own health after developing a form of rheumatoid arthritis that would have required him to take steroids for the rest of his life. He knew intuitively that was not the path for him, and decided to overhaul his diet, take supplements, and see a naturopathic doctor in New York City. The benefits of this rigorous program led to a greater sense of overall well-being, eventually landing Mr. Kresberg on the East End full-time.

“I decided I wouldn’t move back to the city and looked for something to do out here,” Mr. Kresberg recalls. “At that time, the owner of Provisions wanted to sell. I was a customer at that point and it was just fortuitous, really. It fit in with what I was trying to do with my life.”

There is no doubt the organic and natural foods industry is growing. Some of the world’s largest retailers have made the shift with places like Wal-Mart and Costco offering organic products and Amazon purchasing Whole Foods in 2017. On the East End, Mr. Kresberg has found people have a conviction in the environment around the industry as well. Organic has become synonymous with quality.

A heightened awareness in the value of caring for one’s body through food has been good for Provisions.

“Business has increased dramatically,” Mr. Kresberg shares, noting the local population has increased as well, especially after September 11, 2001. “The interest has become much more publicized. It has evolved and isn’t so fringe anymore.”

When approached recently about opening a second location, Mr. Kresberg knew the spot at The Mill Center in Water Mill was a great opportunity. Having once been home to a Citarella market, the space—which had been vacant for some time—is conducive to having a similar type of business there. The landlords were also excited about the possibility and offered an attractive flexibility to see if the concept can work. Mr. Kresberg thinks it will.

The new two-story shop, with an opening date aimed for mid-July, is twice the size of the current location. Plans are still being finalized, but the idea is to offer a market on the ground floor with a larger inventory and a café on the second floor. Rather than the café current customers are used to with healthy dishes made-to-order, there will be a stronger emphasis on grab-and-go items, perfect for beach-goers and others on the move. The menu may also vary at the Water Mill location, though customers can still expect the same quality they’ve grown accustomed to.

“Coming from opening my first restaurant without money in a sketchy neighborhood in New York City, I think this concept will work here,” Mr. Kresberg says. “It was pretty down in the dumps, but I succeeded. You don’t need a 5th Avenue location. If you have a good business, you can make it work.”

Provisions in Water Mill will be located at 760 Montauk Highway. For more information, visit

You May Also Like:

Eat Your Vegetables With A Fanciful Holiday Twist

‘Tis the season for entertaining. It’s an ideal time to add delicious, beautiful vegetables to ... 6 Dec 2019 by Janeen Sarlin

Foodstuffs: Celebrating The Holidays And Feasting For A Good Cause

A Feast For A Cause Even in an area of tremendous affluence, there are several ... 26 Nov 2019 by Staff Writer

Add A Little Bubbly To Your Shopping List

One gift that never gets old (well, in my book, anyway) is a bit of ... 25 Nov 2019 by Hannah Selinger

It’s The Season For The Sweet Things

Who loves to receive a holiday gift made with genuine care in someone’s kitchen? Me, ... by Janeen Sarlin

What To Do With Those Leftovers

Happy Thanksgiving! No doubt your turkey was delicious and you’ve decided to read the paper ... 20 Nov 2019 by Janeen Sarlin

Salvatore’s Italian American Family Restaurant & Bar Opens in Hampton Bays

Salvatore’s Italian American Family Restaurant & Bar has officially opened for business, welcoming the Hampton ... 19 Nov 2019 by Staff Writer

Coche Comedor in Amagansett Unveils Brunch Menu

If you were impressed by Coche Comedor’s summertime roll out, with its colorful aesthetic and ... 18 Nov 2019 by Hannah Selinger

Dish: Oodles of Noodles at Sen in Sag Harbor

Dish Oodles of Noodles At Sen, “Oodles of Noodles” mean business. The Sag Harbor restaurant ... by Michelle Trauring

Don’t Feel Like Cooking? Here’s Where You Can Dine Out On Thanksgiving Day

Thanksgiving is a holiday that’s all about friends and family. But not everyone wants to ... by Staff Writer

Kelp, Good For You And The Environment

Some dreams start small. One doubts the first farmer of kale, that now-ubiquitous leafy green, ... 15 Nov 2019 by Hannah Selinger

Welcome to our new website!

To see what’s new, click “Start the Tour” to take a tour.

We welcome your feedback. Please click the
“contact/advertise” link in the menu bar to email us.

Start the Tour
Landscape view not supported